![]() ![]() Who do you think I am? I’m not a monster! ![]() We’re just gonna slap our content onto a long list of bullets here then move to the conclusion, right?Ībsolutely not. Optimized around the best target keywordĪlright, time to get into the meat of your post―the body. That extra bit is my benefit clause, and it shows the reader what they’ll get from reading my post. This post could’ve been titled, A Proven Blog Outline Template, but I made it A Proven Blog Outline Template That Helps You Quickly Create Great Content That Ranks. If you do, one of the easiest ways to pull this off is by adding a benefit clause to your title.īasically, it’s a short clause you add to your title that includes either the word “that” or the phrase “so that”, followed by a relevant benefit. There are several great resources out there that can help you, like this customer profile template from Mirasee. If you don’t know this information yet, don’t worry. This requires you to know what your target reader’s desires and pains are. In other words, incorporating a benefit that they deeply desire into your title (as it relates to your post’s topic). Benefit-drivenĪlright, you’ve added a dash of intrigue and your reader is considering clicking to read your post.Ĭlearly showing them what’s in it for them to read your post. You’ll most often see this kind of title with a case study. ![]() The idea here is simply incorporating surprising numbers from a meaningful experiment or test you ran.Įxample: How I Increased a Client’s Organic Website Traffic by 153% in 12 months. If you wrote an in-depth 5,000 word post with the first title detailing your experience, your reader wouldn’t feel cheated. So think of a title like 13 Proven Audience-Building Tactics I Used to go From 0 to 1,000 Subscribers in 3 Months instead of How to Make $1 Million in 3 Seconds. This is essentially click bait that is 1) actually believable and 2) actually backed up with fantastic content in the blog post. Making a bold promise (and actually keeping it in your blog post). The title itself is straightforward, but the 40+ years of experience part makes the reader know they’ll be getting top-notch information from a seasoned expert.Ģ. One of my favorite examples of this is an article from Jerry Jenkins titled How to Publish a Book: My Ultimate Guide from 40+ Years of Experience. If you have a ton of experience on a particular topic, try incorporating that in your blog post title. If your title doesn’t grab your reader’s attention as they scroll, they won’t click to read your post-it’s that simple.īut how do you write an attention-grabbing headline without looking like click bait? Use this information, along with your unique insights and experience to make the best content on the internet for your topic.
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